Checkout by NoFraud is an innovative solution specifically designed to drive revenue and increased order conversions for your site. Studies show that 20% of shoppers will abandon an online purchase they intended to make because the checkout process is too long and complicated. By reducing customer friction, Checkout by NoFraud is eliminating order abandonment caused by unnecessary complexity, while simultaneously leveraging our Dynamic Screening to approve more order than ever before. 

Key Features of Checkout by NoFraud

Below are some of the key features of Checkout and how they will improve your customers' shopping experience and increase revenue for your site:

Eliminating First-Impression Friction:

A large percentage of orders are abandoned based on the first impression your customer feels when they reach the checkout page, even before they begin the process. Here's how we're eliminating first-impression friction and ensuring a welcoming and engaging checkout experience.

Sleek & modern design:

Our beautifully designed Checkout window provides a clean and inviting experience to your customers, giving them a sense of simplicity and ease as they prepare to complete their purchases on your site. Additionally, the modern user interface gives the shoppers confidence in your business and fewer questions about your ability to deliver.

Single-page layout:

Requiring a multi-page or multi-step checkout process is a leading cause of friction and order abandonment. Many customers will simply give up on their purchase if they arrive at a multi-page checkout. With Checkout by NoFraud, what you see is what you get. The entire process is completed on a single page, including all the relevant customer, shipping, and billing information. Our single-page checkout design informs the customer of what will be needed from the get-go and eliminates any surprises or abandonment on further pages.

Minimal checkout fields:

When your customer arrives at checkout the first thing they will notice is how much work and data will be required of them to complete the order. The average checkout page requires your customer to fill out 24 different fields to place an order, while Checkout by NoFraud has narrowed it down to just five fields needed to complete the process. 

Eliminating Active & Data Friction:

Once the customer has a positive first impression and begins the actual checkout process, they are still faced with various forms of friction while they are working their way through checkout. Active & data friction occurs while the customer is going through the checkout process, such as too many data requirements from the customer or forcing the customer away from the checkout page during the process. Here's how Checkout by NoFraud eliminates active & data friction:

Less data required from the customer:

Checkout becomes complicated and arduous for the customer when they are required to take multiple steps or submit various data points in order to verify their identity. With Checkout by NoFraud we've done away with the requirements for unnecessary and redundant verification steps, such as billing address, phone number, verification codes etc.

Combined fields & address autocomplete:

We've fully streamlined and simplified the checkout process by implementing key design features, such as combining fields & leveraging address autocomplete technology. For example, we've combined 'First and Last Name' and 'Shipping Address' into singular fields, whereas the customer is usually required to complete 3-5 fields to submit this data. Likewise, as soon as your customer starts typing in their shipping address relevant suggestions (powered by Google) will auto-populate, further simplifying the entire process for them.

Seamless & focused checkout:

When a customer is forced to pause, back-page or interrupt the checkout process, the chances of them returning and completing the order are minimal. Checkout by NoFraud was designed to keep the customer engaged and on the path to completing their order no matter what comes up. Here are some key ways NoFraud is eliminating interruptions during the checkout process:

• Eye on the prize: The shopper’s cart & merchandise are clearly visible throughout checkout, meaning there are never any distractions or need to exit the page during the process.
  
• No surprises: Taxes, shipping, and fees are updated in real-time and the Order Total is prominently displayed throughout the process.
  
• Helpful Links & policies: One common friction point for customers is when they need to check on a store policy or are seeking other important information during the checkout process. Forcing a customer to leave the checkout window in order to locate any information or policy significantly increases the chances of the order being abandoned or placed elsewhere.
  
  With Checkout by NoFraud, all important policies (e.g. return policy, privacy policy, Terms of Use etc.) are located directly within the checkout window and at your customer's fingertips throughout the process. Meaning, your customers will never need to interrupt the checkout flow in order to review an important policy.
  

Dynamic Screening - Eliminating Fraud-Prevention Friction:

Eliminating checkout requirements and friction will improve your customers' shopping experiences, but when done in isolation it will make it more difficult for your business to detect fraud or approve certain high-risk (but valid) orders. Because the majority of existing checkout friction is used to verify the identity of the shopper, by eliminating it, merchants will likely face more fraud and have fewer tools & data at their disposal to approve high-risk orders. Thus, by removing friction from checkout, merchants could be exposing themselves to more fraud disputes and a lower overall approval rate.

At our core, NoFraud was built as a fraud prevention solution and we are bringing a unique and fresh perspective for order validation on Checkout with Dynamic Screening. Here's how Dynamic Screening ensures that your business is protected from fraud & that valid orders aren't being declined due to a lack of identity verification:

A.I. & data enrichment:

By limiting the data requirements for your customers, Checkout by NoFraud is reducing friction and significantly improving their shopping experience. Furthermore, through our sophisticated artificial intelligence and innovative fraud prevention tools, NoFraud is also able to create a robust risk/fraud profile of the customer simultaneously.

This is accomplished by enriching the minimal verification data that we receive at checkout (e.g. device ID/IP address, shipping address, email etc.) and extrapolating additional details about the customer and the order behind the scenes. This guarantees that the customer experience remains seamless and uncomplicated, while still mitigating fraud and protecting your order approval rates.

Smart friction - verify the order with the customer still engaged:

Frequently, if an order cannot be validated based on the information submitted by the customer at checkout, the order is placed on hold while your team or a third-party service reviews the order & the customer. Third-party or after-the-fact review is a huge friction point for customers, and it significantly decreases the chances they'll complete the order on your site. Although Checkout by NoFraud utilizes innovative A.I. & data enrichment to mitigate this issue, a small percentage of orders will still require some form of additional verification.

Therefore, when necessary, we utilize smart friction to request additional information while the customer is still active and engaged in the checkout process. What is smart friction? On the rare occasion that NoFraud cannot validate an order based on the original minimal information the customer submitted, the shopper will automatically be prompted to complete three more fields while they are still actively engaged in the checkout process. This seamless and easy process for the customer eliminates the need for (the vast majority of) after-the-fact order verification and provides NoFraud with the data needed to validate the order in real time while the customer is still active.

Real-time & interactive screening:

In addition to the customer remaining actively engaged when additional verification data is needed, likewise, NoFraud continues to actively screen the order behind-the-scenes throughout the entire process. Not only does this give NoFraud a significant advantage in validating the order it also is significantly beneficial for your business, as well.

For example, NoFraud's behind-the-scenes A.I. & data enrichment starts as soon as the customer begins the checkout process, long before the transaction reaches the payment gateway. Therefore, if NoFraud declines an order based on the risk/fraud profile, you won't be forced to pay authorization or credit card processing fees, and the customer won't need to start a new order to update their data or payment method. Furthermore, if the customer changes any of their data (such as the payment method) NoFraud will have a real-time view of the customer's activity and apply this behavior to their risk profile (instead of two separate unrelated orders).

The Network Effect:

Returning customers are generally considered more trustworthy and frequently enjoy numerous benefits that are unavailable to new customers. For example, returning customers often have the ability to save and reuse previous payment or customer data, in addition to other benefits. With Checkout by NoFraud we're using the network effect to extend "returning" customer benefits to a lot more of your customers, including ones who are visiting your site for the first time.

Once a customer completes their first order via Checkout by NoFraud, on your site or elsewhere, they will automatically join the NoFraud network (unless they opt out) and enjoy the full benefits of a "returning" customer whenever they shop at any store using Checkout by NoFraud. Here are the key benefits of the NoFraud network:

Autofill payment & customer data (single-click checkout):

One of the key benefits enjoyed by many returning customers is the ability to save and reuse their payment and personal information for future orders. With Checkout by NoFraud we've expanded that benefit to include every customer that has completed an order within the NoFraud network, even on another site.

Even if the customer has never visited your site before, after they've completed any order within the NoFraud Checkout network they will enjoy the full benefits of being a "return" customer on your site, as well. This means when a network customer places an order via NoFraud Checkout on your site their saved and tokenized information will auto-populate and the order can be completed with a single click. All the customer needs to do is enter their email address and select Complete Order and checkout is complete.

Seamless authentication - no codes required:

Returning/network customers are not required to validate their identity via a complicated verification process, such as email or SMS code. Returning/network customer validation happens automatically and entirely behind the scenes without interrupting the customer's workflow at all. All the customer needs to do is enter their email address and complete the order.

Compatibility & Integrations:

We understand that every merchant is unique, with distinct third-party integrations, payment gateways, and cart tools linked to checkout on their site. Checkout by NoFraud was designed to be compatible with virtually all cart setups on eligible e-commerce platforms to meet the demands of your business regardless of the specific customizations.

Compatible e-commerce platforms:

Below is a current list of e-commerce platforms where Checkout by NoFraud is available to install, as well as a link to the most updated app listing:

Compatible alternate payment methods:

Flexibility with payment methods is essential for any business competing in the current e-commerce landscape. With this in mind, Checkout by NoFraud is fully compatible with any alternate payment method (e.g. PayPal, Affirm, Venmo etc.) currently available on your (eligible) e-commerce platform.

Below is a partial list of the most common alternate payment methods that are compatible with Checkout by NoFraud. If you don't see a specific alternate payment option listed here it is still fully compatible with Checkout and you can contact us for more information:

• PayPal
• PayPal Pay Later
• Google Pay
• Apple Pay
• Affirm
• Venmo
• Amazon Pay
• Klarna
• Sezzle

Compatible third-party apps & integrations:

Most merchants leverage critical third-party apps & integrations at checkout, such as for shipping, sales tax, marketing etc. Checkout by NoFraud is compatible with virtually any website or business operating on an eligible e-commerce platform, regardless of the unique tools you are leveraging at Checkout. For a list of compatible third-party apps, tools, and integrations, please visit the Checkout section of our Help Center and locate your specific platform for more details.